Regency Ceramics Unveils New Brand Identity Inspired by Nature, amid Revival after a Decade
The Financial Express [
Hyderabad
]
Aug 4, 2024 | Page No.: 15 | Position: Top Right | Source: Bureau | Sq Cm: 225 | AVE: 84327 | PR Value: 421635
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Regency Ceramics Unveils New Brand Identity Inspired by Nature amid Revival after a Decade Regency Ceramics - a legacy ceramic manufacturing company has announced the implementation of its new corporate identity in its physical assets such as products dealership and other customer touchpoints In a strategic rebranding initiative the company is ensuring a unison in com- munication and imagery across all the company s touchpoints such as cus- tomer interface and dealer branding The new Regency logo is inspired by REGENCY the groove-like marks left behind by the trowel on the adhesive layer during laying of a tile The logo is inspired by Pantone s Color of the Year 2023 - NATURAL TI FS Viva Magenta The shade is rooted in nature descending from the red fam- ily and expressive of a new signal of strength The company s core values - Design Innovation Imagination and Sustainability will drive its commit- ment to providing customers with quality products Aligned with the vision of a new evolving India Regency Ceramics has taken an approach to business that acknowledges a new renaissance in art design and style The rebranding signifies a transformation that emphasizes the strong revival of the brand after a decade of hiatus in operations We recognize that a strong corporate brand is crucial for success in today s competitive business environment The new brand architecture is a representation of our commitment to corporate excel- lence setting the stage for enhanced trust and recognition among our stakeholders All customer touchpoints shall be ready with the new brand Identity in time for the launch of Regency s new range of products said Satyendra Prasad Narala Managing Director of Regency Ceramics Regency s modern manufacturing facility located in Yanam will have state-of-the-art equipment to ensure that the tiles meet benchmark standards for quality reliability and design in line with the com- pany s vision The company s strength lies in its strongfocus on innovation