City Diwali booze buy worth Rs 100cr
The Times of India [
Delhi
]
Oct 31, 2022 | Page No.: 1 | Position: Middle Left | Source: Atul Mathur | Sq Cm: 202 | AVE: 833211 | PR Value: 4166055
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City Diwali booze buy worth z100cr 1 elhiites bought more than Rs 100 crore worth of alcohol during the Diwali weekend Officials said the three days before Diwali saw some 48 lakh bottles being sold at the city s 460-odd liqu- or stores with 20 lakh being sold on Sunday P2 Delhi bought Z100 crore of booze in Diwali weekend AtuLMathuatimesgroup com hovers around 11-12 lakh bottles the excise officials said New Delhi Diwali weekend brought some go- The festival of Diwali was a mega affair od fortune for the liquor industry and the exci- this year after two years of relatively subdued se department with Delhiites consuming alco- celebrations due to the pandemic Excise offi- hol worth more than Rs 100 crore cials said it also reflected in the sale of alcohol According to officials the three days befo- as heavy rush was witnessed on liquor stores re Diwali saw a mega sale of liquor in the city on the day before Diwali with 460-odd liquor stores collectively selling We sold liquor worth more than Rs 30 cro- about 48 lakh liquor bottles While 13 5 lakh re on October 21 which increased to Rs 33 cro- bottles sold on Friday October 21 the number re on October 22 and Rs 42 5 crore on October 23 said an official Officials however said the sale would have been greater if the entire bouquet of premium brands was available in Delhi A large number of popular brands were missing from the shel- ves that shifted a part of sale to neighbouring Haryana and Uttar Pradesh Popular premi- um brands are often used for gifting purposes too during the festival Sources in excise department confirmed that historically the festival season is the peak consumption period for most consumer-fa- cing sectors including alcohol-beverage and post pandemic this was the first festival be ce- lebrated across the country FESTIVE HIGH Given the low density of retail liquor vends and shortage of stocks consumers in rose to over 15 lakh on Saturday October 22 Delhi found it challenging to get the brand of The sale of liquor broke all records on Sunday their choice and there were limited options for October 23 with the city stores recording a to- gifting too said an official tal sale of nearly 20 lakh bottles Industry bodies such as International Spi- The liquor stores in the Capital observed a rits and Wines Association of India and Confe- dry day on Diwali which was celebrated on deration of Indian Alcoholic Beverage Com- Monday October 24 panies too had expressed concern about limi- The average sale of liquor on usual days ted availability of premium brands